A Marketing Agency

for Makers, eStores, and Retailers

Where do you go for help with your online store? The Shop Shop.

We’re a Central Virginia marketing agency focused on everything retail. We’ll make sure your products are online and ready to sell. And you can get back to the parts of your business that you love. We’re ready to maintain, manage, and promote your store on any platform including WordPress, Squarespace, Shopify, Square Online (Weebly), Comment Sold, Pinterest Shops, and Meta (Facebook/Instagram) Shops.

We take photos of your products, write the description and get them up on your preferred platform. To take the photos, we can 1) come to you, 2) pick up/drop off, 3) receive them via post. 

Once we have the products in hand, we take those essential product photos for listings on a clean, white, infinity background. We edit them and crop them to fit perfectly in the listing. 

We also measure and weigh the items so we can load shipping specs. 

Finally, we write the listing category while optimizing it for search. 

We’ve found this is such a pain point for our clients because it takes valuable time away from other areas of the business. Our careful process gets your products up fast with zero hassle for you.

Also, we offer “romance” images like flat lays, environmental shoots, custom backdrops, and even model shoots. If you add this to the product photoshoot, it creates a pipeline of endless content images featuring your products.

Most of our website work involves “little fixes” to an existing store. In fact, we get super excited when we can save a client time and money by adjusting a site (instead of pushing them to completely rebuild). If something about your website is glitchy or annoying, we can fix it.

If you aren’t online yet, we can design and build an online store to promote your products. Our process creates beautiful, custom stores that are easy for you to edit. Then, we train you to own the eStore. You will be able to edit the products, track your orders, and update the content. We’d love to do this for you but, want to make sure you can edit it too.

Selling online used to be easy. But, the social media landscape has changed over the last few years. Now, our clients find that constant content churn often pulls them away from actually running their businesses.

We can help with anything from product launches to ongoing branding campaigns.

Many of our clients hire us for product photos + listings then, want us to handle the promotion. It’s easy to coordinate because we’re already in the app loading the products. Why not schedule the promotions and tag the products in your content too?

We will make the most of that valuable connection between your POS (point of sale) system and your CRM (customer relationship management) tools. 

Need an abandon cart automation? Let us set it up.

Want to send a coupon to loyal customers? We’ll send the eblast.

Excited to launch a new product? Let’s raise that email open rate.

We have the technical expertise to troubleshoot problems with syncs and manage customer lists — and the creative ability to make people open, read, and buy.

Does your website have a lot of new users but, the return visits are dwindling? Retargeting ads can help you nurture that website visitor into an actual sale. To set these up, we apply code to your website that allows us to track and target visitors once they visit your site. These campaigns offer a lot of ways to customize the experience including what kind of products you’re promoting and how long you want the ads to “follow” visitors.

Sometimes, our clients already have someone handling the photos and descriptions for their products. But, they’re frustrated at their organic traffic. We can come alongside and edit your products so that they rank higher on search. 

If you’re not already on Google Ads, Google Search Console and Google Merchant Center, we can connect your website to those tools. Then, we can review your current state and report back our findings. 

Then, we can help you create an advertising plan and optimization plan based on your website’s needs. 

Favorite Projects

Meanwhile Back on the Farm

Their Shopify website had been serving the client well for years and they wanted a fresh theme with updated tools. But, they were hesitant to do a relaunch. So, we worked with them to do an invisible site relaunch.

Whole Heart Candle Co.

The perfect example of a money-saving project, we helped Whole Heart Candle Co. with Custom CSS for her site’s front end. So, she didn’t need a new theme or an upgrade to fix some mobile design issues. Also, we helped sync her Shopify store with Meta’s Commerce Center. Now, she can add items to her website and they’ll automatically appear on Facebook and Instagram.

P.R.E.A.M.

At the start of the project, P.R.E.A.M. already had a Square website connected to her P.O.S. System. We worked with her to improve the design and bring the shop’s real-world experience online.

D.R. Mitchell, Artist

For this project, we created a website for local artist, D.R. Mitchell. He wanted to offer his paintings as prints online. So, we set him up with a print-on-demand option through Shopify.

CWI Craft Studio

We created a website https://craftstudiousa.org/ for Compassionate Women Initiative. Their collection is inspired by vibrant kitenge fabric. One special touch? We designed several graphic elements that used these colors and patterns. It’s a unique look — targeting an American shopper while honoring their Ugandan style.

Luminaria Wilderness Ventures

For this project, I worked with the team at Luminaria Wilderness Ventures. At the time, they hadn’t launched their website yet. They had started the project and hand most of the site built out. They brought me in to optimize it for search, improve performance, and make a few final web design changes.

Get in Touch

Send a message using the form or email me at danielle@theshopshop.co.

Happy Clients:

Danielle is amazing. I can’t praise her enough for all the work she did on optimizing and helping to design my WordPress website. She’s such a pleasure to work with, extremely knowledgeable, patient, her response time is beyond belief fast and there wasn’t anything she couldn’t fix, create or customize. I would 100% hire her again.

Nikki Van Schyndel, Luminaria Wilderness Ventures

Danielle is exceptional. If you aspire to elevate your small business with effective marketing strategies, collaborating with her is highly recommended. She consistently delivers on her commitments and never fails to impress. Moreover, her services are reasonably priced, making her an ideal choice.

Sade Campbell, Owner, Blakely Bath & Co.

Danielle did an amazing job on my website. I have gotten so many compliments on it. Was very helpful in showing me how to use it as well.

Latia Hancock, Owner, P.R.E.A.M.

Verderame, LLC has helped me with many projects. The latest trying to get our online shop to the top during Christmas. Danielle and her team did a great job. We had more sales this past Christmas than ever before. She and her team work tirelessly to give their all for their client. I would highly recommend Verderame, LLC.

Diana Ferrell, Compassionate Women Initiative

Highly recommend Danielle and her team! She’s so easy to work with and it’s like she knew EXACTLY what I wanted without me having the ability to articulate it. I gave her a broad idea and carte blanche to get creative. She knocked my project out of the park! Danielle was patient, kind and utterly professional. I will absolutely only use The Shop Shop for anything small business related from here on out. Thank you, Danielle!!

Marisa Freeman, Whole Heart Candle Company

I used Danielle to update our market logos and was extremely happy with the quality. It was done in a timely matter and she went above and beyond when I asked for changes and assistance when I was using the images for different projects. I highly recommend her!

Katelyn, Peaksview Market

Danielle was extremely helpful in doing an audit for my website. She was able to answer my questions and offered a wealth of information. Her prices are extremely reasonable for the quality of work you get too. 10 out of 10 reccommend!

Katelyn Archer, Flame & Arrow

More Things We Can Help With:

Canva Templates

Want to make your own graphics but, need help to get started? We can create a collection of canva templates customized for your store. Then, you can just update them with new information as needed.

Custom CSS

Sometimes, you think you need a new website. But, you really just need a few lines of code. Send us that laundry list of website design “issues” and we can fix them using custom CSS.

Business Cards

Whether you need cards to pass out at market or a cost-effective, loyalty punch card, we can help you set up the file, send to print, and ship to your store.

Logo Tracing

Do you love your logo but, lost access to the original files? We can trace your logo to create a vector. Then you’ll have a scaleable file that’s ready to use in any setting.

Direct Mail

From postcards to catalogs, we can put your information straight into your customer’s mailboxes.

Magazine Ad Placement

We can help you research and negotiate the perfect mix of magazine advertisements — both print and digital.

Billboards

We can help you select, design, and place billboards around your city.

Packaging

We have great relationships with printers in both Central VA and nationwide. This allows us to help you create custom packaging at a fair price.

Signs

Need to literally hang out that shingle? Let us design and print it for you.

Promo Products/SWAG

You can put your logo on basically anything. Just ask us and we can (probably) do it.

Backlinks

Want more organic traffic to your site? We can help you secure backlinks with reputable websites.

Sponsored Posts

We can help you find the right websites and social media pages for sponsored posts — at the right price.

POS System Integration

We can troubleshoot connection issues between your POS system and your website — or help you get started with syncing inventory between both systems.

Need Something Else?

If it’s something for your store, we can probably do it. Just get in touch with us and we’ll talk about your big idea.